.Post Viewpoints: 15.Ever before thought about just how a power designer winds up running an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Secret takeaways:.Why investing protocols caused solitude (as well as a job pivot).The magic formula: authenticity + congruity = influencer success.B2B influencer advertising in Asia: It's happening, however little by little.AI influencers: Cool, yet most likely won't substitute your BFF's Instagram.The repayment problem beleaguering influencer marketing (and exactly how Partipost is addressing it).Exciting fact: Jonathan's father looks forward to Mondays. Yes, you read through that right.Profit: The influencer advertising garden is actually growing a lot faster than you may state "wipe up." Coming from micro-influencers to artificial intelligence characters, the activity is altering-- yet legitimacy still preponderates.Thus, prior to you write off that close friend along with 200 followers as "certainly not prominent," don't forget: around the world of nano-influencers, your bestie may only be actually the next significant factor.Tune in for additional influencer insights and also perhaps pick up a tip or more for your own Instagram game!